So I’m sure this is going to come off as a surprise and perhaps random, but lately I’ve found myself thinking very seriously about re-branding my blog. And when I say re-branding, I mean a complete overhaul including a new blog name, URL, and design. Of course at the same time, these thoughts bring me a little anxiety.
When I first started Fizz and Frosting, I had no clear idea of what my content would be or where I wanted to go with it. Because I somewhat “lacked vision” I came up a name reflecting some of my favorite things: champagne and cupcakes. I thought it was cute, and I guess I kind of still do. But as time has gone on I’m a little annoyed with the cutesy factor. I really enjoy blogging and would like to be able to keep it up long-term. I just don’t know if I see myself in a few years being a thirty-something (possibly with a child) blogging under “Fizz and Frosting.” Also as a predominately style-focused blogger, is it random to have a food/drink-based title? Am I over-thinking this? Probably.
I know my overall design contributes to my discontent as well. My designer did a lovely job, so my thoughts are nothing against her hard work. I have just outgrown it, and changed my vision. It adds to the whole cutesy factor I dislike. A redesign would definitely make me feel better.
So here’s my dilemma: do I spend the time and possibly money to redesign and hang tight with my current blog name and URL? What if that only satisfies me for another six months? Do I jump right in and make the change now while this blog is relatively new? In another six months am I going to want to change it all again? (Lord help me if I do.)
Honestly, I feel myself leaning towards changing it all up. I guess what’s holding me back is the thought of causing confusion and ultimately losing readers. I know it’s a reality that I’ll lose people while transitioning, which of course is a bummer, but perhaps it’s better to do it now rather than wait another six months. Have you stuck with a blogger through a complete overhaul? How did you feel about it?
Please offer any advice you might have. I’d love some input!